Taco Bell Launches Breakfast Menu: Will You Try The Waffle Taco?

It has recently come to my attention that T-Bell is in the midst of launching a breakfast menu.. Mixed emotions already? I'm spectacle too, but let's not overlook Taco Bell's potential for breakfast greatness. I mean.. Who doesn't love a breakfast taco? (Maybe a few people, but work with me here.) One of the best parts- the menu item that is catching the most attention isn't your typical breakfast taco, but.. wait for it... the "Waffle Taco"! Mmm sounds super messy. Regardless, I love the innovative spunk T-Bell is bringing to the table (no pun intended). Personally, I'm most excited about the "A.M. Crunchwrap" which consists of scrambled eggs, bacon or sausage, shredded cheese, and hash browns... Pretty much a breakfast buffet wrapped up into a giant tortilla. Yes, please.

From a business standpoint, I think Taco Bell's menu launch could change the competitive landscape of the fast-food breakfast market. With only a few restaurants, such as McDonald's and Dunkin' Donuts, serving on-go-breafasts, Taco Bell's decision to pursue the breakfast niche is a wise one. Seeing as there has already been immense buzz concerning the upcoming breakfast launch, I think Taco Bell will be pleased with their menu addition. Of course, the restaurant's menu must first 'pass' consumers' taste and social acceptability requirements before it can reach its full profit potential.. I know many are skeptical about the restaurant's meat products and overall cleanliness.. But considering anything is socially acceptable on the weekend in a college town, Athens, GA is a great place to try out Taco Bell's new menu. I will certainly be watching the drive-thru line in mornings to come to see if T-Bell's breakfast menu is driving new traffic to their location.