Tuesday, March 4, 2014

Chick-fil-A's Mobile Order App

Like many others, I have always noticed and loved Chick-fil-A's witty marketing tactics. The restaurant's use of traditional billboard marketing with a twist is remarkably hysterical and eye-catching--especially in comparison to the numerous dull "Call such and such attorney" billboards that fill the roadways. Each road trip I've been on thus far, at least one of Chick-fil-A's billboards has caused me to do a double take and giggle. I mean.. Really... the billboards are filled with three-dimensional cows painting persuasive notes with the goal to get all people to "Eat More Chicken" in numerous different ways. If the idea of 3D cows wasn't enough, here are some good examples that will hopefully at least cause a silent laugh or smile... (imagine that you are on I-20 stuck in traffic in Alabama before looking-- that should help)









It is clear that the Chick-fil-A knows how to use traditional marketing strategies and is a very successful company. Chick-fil A has over 1,700 restaurant locations and the restaurant's annual sales were over $4.6 billion in 2012. (Jeez.. I wonder how much of the profit the cows get? Anyway... Back to the real discussion) Despite these statistics, I wondered how/if the company is using social to continue their success. Instead of researching the conventional social platforms such as Facebook, Twitter, and Instagram, I chose to look at the iPhone App Store to see what I could find... And holy cow (no pun intended), I found something that could make me never miss Saturday morning breakfast ever again. Chick-fil-A has a few Apps such as location finders and so forth, but the one that caught my eye is the "Chick-fil-A Mobile Order" App. Let me show you how this thing works:








Note: This App does not work for the Alps Road location in Athens, but it will show you many options and hopefully expand in the near future. Stay tuned.



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4 comments:

  1. UnknownMarch 6, 2014 at 9:55 AM

    I really enjoyed this blog and find it interesting that Chick-fil-A is moving forward with an app but it may help with the long lines that are always outside and inside. Personally, I don't like Chick-fil-A so I probably won't use this app but I think it will be interesting to see if other fast food chains decide to create an app for ordering as well!

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  2. Jennifer DrydenMarch 6, 2014 at 3:33 PM

    I dont eat Chick-fil-A often but I like their idea

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  3. UnknownMarch 16, 2014 at 2:56 PM

    I think the idea of a mobile ordering app for Chik-fil-A is interesting, but because their service is generally so fast (hence the name "quick service restaurant" or QSR), I'm not sure I would download the app for this restaurant. I think if the app contained some type of loyalty program, that would be a greater incentive for people to download it.

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  4. UnknownMarch 18, 2014 at 10:24 AM

    I love the idea of mobile ordering as well but I feel like it won't be that beneficial to Chick-fil-A unless the customer is ordering something for a large group of people because they are already so quick! There drive-thru lines move pretty quickly unless its around lunch time, which is when I assume they expect there app to become most beneficial.

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