Game Of Thrones Battles Frozen in "Let Them Come" Parody

Many have experienced the power of Disney's Frozen's song "Let It Go" by Idena Menzel... Played it over and over... Dreamed of living in that amazing ice castle she builds.. Watched the movie four times in 3 days.. Laughed at Olaph.... yada yada yada. Basically, it's an amazing film to say the very least and "Let It Go" alone has contributed to remarkable feedback and numerous song downloads. Since the film's release, many social media fans have been blowing up YouTube with uploads of covers, remixes, etc of Frozen's song, but none compare to a new twist written by male Auburn student, Caleb Hyles, titled "Let Them Come". Caleb's rendition is perfectly different from Idena Menzel's and could be just as incredible. He dramatizes the song so well and incorporates the overall messages that Menzel created simply in a different setting/context. It obviously helps that Caleb is a great male vocalist and clearly puts his heart into each lyric.. His original YouTube upload received over 4.8 million views. Very applause-worthy. Currently, the young performer has a new version of his song going viral.. After Caleb's "Let Them Come" received so much positive feedback, a director contacted the Auburn student to create a new song that synchronizes "Let Them Come" with a Game Of Thrones theme to create hype just weeks before the season 4 premiere of the popular TV series and it is so so good. Shout out to HBO for gaining relevant social media and using it to leverage their show. Here's the 'Frozen' meets 'Game Of Thrones' mashup:

https://www.youtube.com/watch?v=iqjVy94lnHE 

Scandal, Facebook, and Red Wine

Recently, I was rigorously studying for a Marketing Strategy test while catching up on the latest episode of Scandal.. Like many of my marketing classes, my notes included the various forms of media that are used for marketing communication, such as traditional media, digital media, and social media. Clearly, my Social Media class has created a new drive to analyze how well different companies are performing on social platforms because I unconsciously signed into my Facebook and searched for a "Scandal" page. I was pleasantly surprised to see that ABC's Scandal has a rocking Facebook presence. My favorite aspect is the way they had added apps to tie their page to the other social platforms they are utilizing, such as Twitter (@ScandalABC), Instagram, and even Pinterest. See image below:

Additionally, with over 2 million fans and 243,159 talking about this, one can see that the television series has a huge number of 'loyal watchers' and creates immense buzz. With the series finale nearing, it will be interesting to watch what ABC' Scandal posts and does with its cover photo--as it often changes to highlight dramatic hashtags and artistically inform users of upcoming events.. and by artistically I mean inserting dramatic pictures of Pope drowning herself in red wine.. Per usual. Good job ABC--keep up the good work.